Mobile marketing has become key in growing any business, more and more people everyday search for information, and products (goods and services) off of their mobile devices. In-fact more people own a smartphone nowadays than ever before, and that number is estimated to double or triple in the next few years The simple fact is, phones have become a part of us, more like our go to portable hub of information for anything that we may want to know or find out. Typically today when we want to find out anything be it the location of a business, get a service provider, of just get information about a service /product or or just know the meaning of something, what do we do? Well we type whatever search query on Google. At least 70% of search queries happen on google, and over 51% is done on mobile and mobile search continues to surge, according to Smart Insights.
To think of it, with Artificial Intelligence (AI) and technologies like Voice Search on the rise more and more searches are going to be done from mobile devices or shall we say smart phones and tablets rather than any where else. Well hey, you can ask Google Assistant for anything, be it a weather forecast just by clicking the center menu button on your android phone to activate your voice prompt command, instead of typing you have a personal assistant you can just ask or talk to… how convenient is that? we bet you are saying, “Very!”.
On the Google app, over 20% of searches are now by voice, which is unbelievable considering that Google Assistant Google Assistant, your two-way Artificial Intelligence powered assistant, primarily available on mobile and smart home devices, was only unveiled in May of 2016 and google receives 63,000 searches per second on any given day..
Google will continue to dominate search engine use though Bing and other search engines’ net share may see slight increases between 0.1%-3% in 2021.
What do these changes in search habits mean for businesses?
Today less than 15% of websites are able to retain the same position for a particular search across all devices. So, you may be ranking well on desktop but not even appear on the first page of results on mobile. In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile yet mobile has become the most used in the “81% of people who search online for a product or service”.
In light of these facts the real questions are:-
How do you get Google to help users find you on mobile devices, whenever someone makes a search related to your services, goods or industry?
Well the answer lies in integrating Effective Mobile Marketing Strategies and Tips.
In this blog we will help you master mobile marketing in no-time, so you can quickly reap the benefits of this strategy and its tactics. If you follow the tactics mentioned in this post you will no doubt see your conversions increase by at least 30%. Let’s get on with it then:
1.Have a Mobile Responsive Website
Apart from your site being fully navigable (your menu, footer bar and other items that can increase your site’s conversions), your website design has to be mobile responsive, it has to display perfectly on any mobile device a person may use. This will entail shortening your headings, making making sharp contrasts on your web design pages, reducing the number of clicks, adjusting your fonts and highlights. This should be easy to do, if you’re using WordPress premium themes.. If you’re on a tight budget, there are free themes also that you can use, however investing in a premium theme compatible with all mobile platforms is the best. You can find great responsive WordPress themes on Envanto Market, and also check our modern web-designs that are fully responsive and customizable to suit your business needs. Bear in mind though, when you intend to use a theme be sure to go through the theme’s reviews thoroughly, otherwise you will find yourself buying a lemon instead of an orange, if you know what we mean.
Alternatively can use the WPtouch mobile plugin to make your site mobile compatible.
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To think of it, with Artificial Intelligence (AI) and technologies like Voice Search on the rise more and more searches are going to be done from mobile devices or shall we say smart phones and tablets rather than any where else. Well hey, you can ask Google Assistant for anything, be it a weather forecast just by clicking the center menu button on your android phone to activate your voice prompt command, instead of typing you have a personal assistant you can just ask or talk to… how convenient is that? we bet you are saying, “Very!”s.
PToday less than 15% of websites are able to retain the same position for a particular search across all devices. So, you may be ranking well on desktop but not even appear on the first page of results on mobile. In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile yet mobile has become the most used in the “81% of people who search online for a product or service”.s.
Targeting marketing campaigns to mobile device users is an absolute need and not a choice you have to debate on in today’s digital business environment, that is if you want to out play your competition and maximize your conversion rates.
Today less than 15% of websites are able to retain the same position for a particular search across all devices. So, you may be ranking well on desktop but not even appear on the first page of results on mobile. In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile yet mobile has become the most used in the “81% of people who search online for a product or service”.
To think of it, with Artificial Intelligence (AI) and technologies like Voice Search on the rise more and more searches are going to be done from mobile devices or shall we say smart phones and tablets rather than any where else. Well hey, you can ask Google Assistant for anything, be it a weather forecast just by clicking the center menu button on your android phone to activate your voice prompt command, instead of typing you have a personal assistant you can just ask or talk to… how convenient is that? we bet you are saying, “Very!”s.
PToday less than 15% of websites are able to retain the same position for a particular search across all devices. So, you may be ranking well on desktop but not even appear on the first page of results on mobile. In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile yet mobile has become the most used in the “81% of people who search online for a product or service”.s.
Howdy! I’m at work surfing around your blog from my new iphone 4!
Just wanted to say I love reading your blog and look forward to all your posts!
Carry on the outstanding work!